According to Google Trends, in the past 20 years people’s interest in skiwear has generally decreased, whereas their interest in specific garments, among which ski jackets, has increased: today almost 40% of all snow garments sold in stores are ski jackets (source Global Ski Market Report).
Maybe due to the fact that a ski jacket is a piece of clothing that we are used to wearing, it is difficult to understand the fascinating and complex, balance between innovation, creativity and technique, that is concealed in a jacket.
Modern outerwear is not only to protect against the cold, snow and wind, but is also a true expression of style and functionality.
Behind a modern ski jacket, just like behind every piece of clothing designed for time on the snow, lies a world: a world of values, expertise, intuition and technique.
We have decided to open up on this world, by going behind the scenes of our products.
Read this post to find out how a ski jacket is made, how many steps it takes to make it, and the value of what you wear on the slopes.